Coffee in a can from a vending machine is big (and manly) in Japan

It's interesting, if you think about it, that Japan's beverage industry decided to market canned coffee as a manly drink.


For instance there's Suntory's Boss, whose label features an iconic man who looks suspiciously like Ernest Hemingway.


I don't see why it wouldn't be possible to market green tea as a manly drink. After all, we green tea drinkers include some pretty tough monks, for instance.



Just a few of the wide variety of canned coffee drinks sold out of Japan's ubiquitous vending machines.


—Mellow Monk

Visit our tea page
Watch our videos
Subscribe to this blog

Share |